Advanced Diploma in Digital Marketing

3 Months Course Syllabus

Digital Marketing Overview

  • What is Digital marketing

  • Types of marketing

  • Basic computer

  • About internet

Website Creation

  • What is Domain name & hosting

  • How to register

  • Cpanel setup

  • WordPress Installation

  • Theme and Plugin Installation

  • Dashboard overview

  • Page creation

  • Post Creation

  • Menu creation

  • Header and footer

  • Elementor Builder

  • Elements overview

  • Trending Landing page creation

  • Enquiry form

  • Google Sites

  • Blogger

  • Google Form

  • Ecommerce site

Keyword research

  • Brainstorming your SILS

  • Extensions

  • Keyword difficulty

  • Keyword planner

  • Semrush

  • Spy competitors keyword

  • Google auto suggest keywords

  • Relevant keyword and finalize our exact and valuable keywords for SEO

Create Content for Your Website

  • 2 Types of Content

  • Create service and location based content

  • Review your competitor

  • Content idea in Semrush

  • Subscribe industry related website

  • Duplicate content

  • Our content Formatting (H1,H2,H3, Bullet point etc.,)

  • Trusted content writing

  • Fresh content

Google My Business

  • Importance of GMB elements

  • Google map

  • Google map pack vs Organic Results

  • The 2 Elements that make up an Local Campaign

  • Site index on Google

  • Google search console

Citation

  • What is Citation and types

  • NAP

  • Citation Categories

  • Spy Competitor citation list

  • Classified Sites

On Page SEO

  • ChatGPT Overview

  • RankMath Tool overview

  • 3 Kings

  • Focus Keywords

  • Optimize URL

  • Optimize SEO Title

  • Optimize Meta Description

  • Image ALT text

  • SEO meta in 1 click extension

  • GEO Tag Images

  • Embed Google map

  • Inbound and Outbound links

  • How to get above 80+ SEO Score

  • XML site map

  • Google search console

Off Page SEO

  • What is anchor text

  • Types of Anchor text

  • What pages need to backlink

  • Difference between Citation and Backlink

  • What is Good backlink

  • Spy Competitors backlink

  • Guest Posting

  • Sponsorship

  • Press release

  • Social bookmarking

  • Directory submission

  • Google Tag manager

Schema Markup SEO

  • What is Structured data?

  • Schema.org

  • JSON-LD

  • Creating Markup

  • Schema tools

  • Inserting JSON

  • Tag manager

  • Adding schema to web pages

Facebook and Insta Promotion

  • Facebook and insta overview

  • Page creation

  • Connect insta and Whatsapp

  • Ads manager

  • Campaign creation

  • Adset settings

  • Types of ads

  • Fix CTA

  • Targeting Exact audience

  • A/B testing

  • Scale Promotion

  • Bidding and Budget

  • Facebook Pixel

  • Event manager

  • Remarketing

  • Marketing Funnels

  • Secret Formula

  • Value ladder

  • How to find dream customers

Google Ads

  • Types of campaign

  • Ads group settings

  • Targeting Exact audience

  • Keyword planner

  • Bidding

  • Search campaign

  • Display Campaign

  • Youtube Campaign

  • GMail campaign

  • Google Shopping campaign

  • Goal setting

  • Asset creation

  • Audience

  • Remarketing

Canva

  • Facebook ads image

  • Video creation

  • Add Audio and music

  • Typography

  • Output format

Email Marketing

  • Email Campaign Builder

  • Audience Management

  • Email Automation

  • Campaign Analytics

  • Landing Pages

  • Surveys and Forms

Google Analytics

  • Basic Setup

  • Tracking code installation

  • Analyzing the Data

  • Goal setting and Tracking

  • Events and conversion

Affiliate Marketing

  • Affiliate overview

  • Commission models

  • Benefits of Affiliate marketing

  • Content marketing

  • Email marketing

  • SEO

  • Paid advertising

  • Affiliate networks

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