Chapter One
Why Facebook Ad Is Important?
Essentials of Facebook Advertising
Importance of Image Ads
Importance of Video Ads
Chapter Two
What is Lead Ads?
Specifications of Lead Ads
Excellent Mobile Responsiveness of Mobile Ads
Lead Ads allow highly targeted segments
Chapter Three
Why Carousel Ad Is Important?
Image Ads vs. Carousel Ads
Carousel Ads for A Business
Examples of Carousel Ads
Chapter Four
Messenger Ads and its essentials
Why Messenger Ads?
Messenger Ads for Better Engagement
Examples of Messenger Ads
Chapter Five
Stories Ads and Its Essentials
Why Stories Ads?
Stories Ads for Better Output
Examples of Stories Ads
Chapter Six
Increase Brand Awareness
How to Get Your Target Audience’ Attention
One Placement Bidding Strategy
Reach The Right Audience At The Lower Cost
Chapter Seven
Facebook Ads Strategy for Business Persons
Strategy Goals
Importance of Traffic and Engagement
Examples Of Successful Campaigns
Chapter Eight
Launching Your First Ad Campaign
How to Use Facebook Ads Manager?
Understanding the Ad Objectives and Choosing It Rightly
How to Create Your First Facebook Ad?
Chapter Nine
Finding Your Custom Audience
Facebook Lookalike Audience
Interest-Based Ads Targeting
How to Use Custom Audience?
Chapter Ten
Common Questions And Doubts
What would be the Good Budget for Facebook Ads?
How to Increase/ Decrease CPC/ CPA?
Google Adwords vs. Facebook Ads
