EMAIL MARKETING – OVERVIEW

  • What is Email Marketing?

  • Why Should We Do Email Marketing?

  • How to Do Email Marketing?

  • Pros & Cons of Email Marketing

MAILING LIST

  • What Is a Mailing List?

  • Collection of Emails

  • How the Best Sites Gain Signups

ORGANIZING THE MAILING LIST

  • Formatting Emails

  • Validation

  • Opt-in

  • Opt-out

Email Content

  • Email Copywriting

  • Personalized Emails

  • Formula of KISS – Keep it Simple, Stupid

  • Effective Email Signature

LANDING PAGES

  • Why Use Landing Pages?

  • The Ideal Landing Page

SPAM COMPLIANCE

  • What is CAN-SPAM?

  • Is your Email Spam Compliance?

  • Spam Testing

AVOID BEING BLACKLISTED

  • Check if You are Blacklisted?

  • What to Do If Blacklisted?

SERVICE PROVIDERS

  • Where Email Marketing Industry is Standing?

  • Service Provider Pricing

  • Comparison of Service Provider

  • Email Validation Service

EMAIL AUTOMATION

  • Scheduling

  • Tracking

EMAIL METRICS

  • Segmentation

  • Analytics & Tracking

EMAIL MARKETING TIPS

  • How to Manage a Mailing List?

  • How to Validate Emails

  • Mailchimp’s Benefits